I joined The Football Pools cross-functional product development team as freelance UX/UI Designer in September 2009.

My role involved developing wireframes, interactive prototypes, conducting user testing and designing a new user interface as part of a project focused on delivering additional game content with increased transparency to customers.

Homepage Pools Games Coupon States

Wireframes created with Omnigraffle to complement functional specification documents for external software development team.

List Prototype Grid Prototype

Grey box HTML/CSS prototypes developed for user testing. Early prototypes focused on core gameplay functionality, later iterations explored a complete user journey encompassing registration, onboarding, gameplay and account mechanisms.

Homepage Mockup

Homepage design suggestion.

User-testing was conducted throughout the project to identify usability issues and ensure concepts met user expectations. During testing participants completed a series of pre-defined scenarios recorded using Silverback following think-aloud protocol. Each session captured interactions, task completion rates, usability scores, overall satisfaction ratings, questions and feedback. Findings were reported through executive summary reports illustrating key insights and recommendations.