I joined The Football Pools cross-functional product development team as freelance UX/UI Designer in September 2009.
My role involved developing wireframes, interactive prototypes, conducting user testing and designing a new user interface as part of a project focused on delivering additional game content with increased transparency to customers.
User-testing was conducted throughout the project to identify usability issues and ensure concepts met user expectations. During testing participants completed a series of pre-defined scenarios recorded using Silverback following think-aloud protocol. Each session captured interactions, task completion rates, usability scores, overall satisfaction ratings, questions and feedback. Findings were reported through executive summary reports illustrating key insights and recommendations.