Lumesse, a recruitment software provider approached Moriyama in January 2014 with a brief to develop lead generation landing pages and responsive website.

The objective for landing pages was reducing sign-up form abandonment rates while the website refresh project involved developing a responsive design applied to key page templates. The prototype was developed for internal review only and not used in production.

Campaign user flow diagram

New landing pages feature LinkedIn integration offering users a streamlined sign-up process.

Device mockup

Homepage adapting across various screen sizes

Homepage Campaign landing page

Screenshots of responsive homepage and landing page

My role was developing initial concepts and working in conjunction with a Visual Designer translating corporate guidelines produced by Lumesse's internal brand management team into static front-end templates (HTML/CSS/jQuery) for Moriyama's developers to integrate with the Umbraco CMS, LinkedIn and Salesforce.

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