Commercial law practice Keystone Law approached Moriyama in August 2014 with a request for proposal to redevelop their company website.

The objective was updating the website with a responsive layout using existing branding, content and structure. My role involved research and delivery of a pitch presentation which communicated our thinking and provided an initial design suggestion.

Company info Brief Users Competitors

Selection of slides from pitch presentation

Homepage wireframe

Wireframes demonstrating suggested homepage layout surfacing important content

Device mockup

Homepage adapting across various screen sizes

Homepage design

Homepage visual design mockup

The proposal demonstrated how a collaborative design process following Core Model principles could be undertaken to optimise user experience by matching business and user goals while retaining existing website content and structure.

The client ultimately decided not to proceed with the recommendations, nevertheless developing the proposal offered me valuable experience in pitching to prospective clients.